Puerto Rico’s Business Star Proposition offers businesses years of experience working with global brands. And very few other industries have contributed to this achievement as Rum Production.
Puerto Rico's title of “Rum Capital of the World” is backed by more than 450 years of rum-making experience, as told by “Rum Times,” our most recent marketing effort developed in partnership with the HISTORY® network.
The next time you're sipping on a Piña Colada, a Cuba Libre or a Mojito consider this: Puerto Rico is responsible for exporting over 70% of the rum consumed in the United States, and the Rums of Puerto Rico roster only includes the finest brands, such as Bacardi, Don Q, Ron del Barrilito, Ron Llave and Palo Viejo.
A significantly important act has been recently approved, which will strengthen the competitiveness of a traditional Puerto Rican industry that generates 700 direct jobs and 4,500 indirect jobs in Puerto Rico and that has generated about $434 million annually to the Government’s General Fund. Act 178 seeks to retain current rum producers on the Island by increasing the rebate provided to the rum industry, which is based on their marketing and promotional expenditures. It also pursues to attract new and potential rum producers by providing marketing and production incentives if they establish their manufacturing operations in Puerto Rico and export rum to the United States. The rum industry contributes significantly to Puerto Rico’s economic development and in order to remain productive and competitive, the government has to protect and strengthen its rum industry by providing it with the tools necessary to compete effectively.
Rums of Puerto Rico, a division of the Puerto Rico Industrial Development Company (PRIDCO), was created in 1948 to promote the quality and excellence of all the rums manufactured in Puerto Rico. The Rums of Puerto Rico program provides marketing incentives, which are used by the brands to advertise and promote events as part of co-branding campaigns. The program also provides incentives to help reduce the cost of imported ingredients.
To qualify as a rum producer, the rum must be distilled in Puerto Rico and exported to the mainland. Also, in order to be considered and labeled as Puerto Rican Rum, all rum must be aged at least one year in oak barrels – BY LAW! Of course, many Puerto Rican types of rum are aged for a much longer period than the minimum required. The law also dictates that dark rums must be aged for a minimum of three years. This means that when you consume Puerto Rican rum, you are guaranteed a product of the utmost quality.
Contact us to learn more about opportunities in the Rum Production sector.